Portfolio

Logos and Branding

Renaissance Building Co.

Renaissance Building Co. was looking for a logo that represented both their business and the beautiful Berkshire County they’re located in. I incorporated a plumb bob into the skyline of the Berkshire Mountains to create a simple but modern logo.

Kit Flower Stationery

Kit Flower was a sample project that I designed with the intention of creating a piece that combined minimalism with delicate feminine features. This is displayed through the sans serif fonts paired with the simple line art of a rose. To create more depth in the design, a contrasting color pallet was added to the piece.

Arla’s Bakery Mockup

For this sample project, I created business cards that can be used for a bakery in need of a modern and simplistic logo design. With the rise of line art in new trends, this piece combines minimalistic line work with earthy bakery tones to create a design that captures a modern and trendy aesthetic.

New Lebanon Library

This library was looking for a fresh new update for their logo that incorporated local history, natural elements, and reading. The new design accomplishes this with the Shaker tree and local spring design that doubles as book pages.

Neolux Mockup

For this sample project, I wanted to design business cards for a modern company that wanted pieces to display a futuristic aesthetic combined with natural inspiration. This was accomplished through the incorporation of stars into the design. The stars in this piece serve as a symbol for both nature and scientific advancements.

Email Design

Campaign Highlights:

Open rate 36.1% (2.6% higher than average)
499 Total clicks
Total sales $47,312.58 (48% higher than average)
Total Orders 130 (7% higher than average)
Conversion rate 2.14% (5% higher than average)

Print Layout

Sculpt: A Protein Cookbook by Cassey Ho

For this bright cookbook, I collaborated with Blogilates and Popflex to create their cookbook for their new protein powder. Working with their team, I created the layout for the cookbook, incorporating warm but vibrant colors into the design.

View Cookbook here

Fashion Article Mockup

For this sample project, I created a magazine layout designed for a modern fashion magazine that wanted to highlight the natural elements in its pieces. The spring tones in the images are complimented by the earthy color pallet in the background. Organic lines are used to create contrast between the page’s content and the background in order to draw focus to the typographic hierarchy.